The whole concept of Bottle Craft revolves around three key objectives, all of which address a burning need in South African Society:

1. Small Business Opportunity:
The Bottle Cutting Kit is central to a low budget, high return 'garage' business opportunity for which there is a ready market both locally and internationally. The Kit enables you to produce quality artistic products at low cost from freely available raw materials. The range of products you create is only limited by your imagination!

2. Community Upliftment:
The Bottle Craft Concept has the potential to empower unemployed communities in many ways: Start a self-liquidating craft centre; employ informal groups to source the glass raw material; set up manufacturing cell groups; establish craft training centres; get local business involved; generate school funds through recycling and reselling etc.

3. Environmental Proactivity:
Glass bottles are responsible for a large percentage of critical urban pollution. The collection and innovative recycling of discarded bottles, returning them to society in a useful form, indicates a responsible and worldly society. Many different environmental activities can be generated from this modest but effective industry: Establish glass recycling centres; get school children involved in environmental responsibility; motivate practical education on the effects of pollution; create social awareness etc.